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Maybe yes or maybe no, you have read about CRM and it sounds interesting to you, or at least catches your attention, otherwise why else would you be here? CRM sounds nice, very organized but you still don't know exactly what it can do to increase your sales, you see it listed as a benefit but you need an answer with more depth or you are in a research about CRM and its benefits.

If you still have no idea what a CRM is, need more information or want to deepen what you know, this is for you. Here we explain in an easy and simple way what a CRM is, without so many words and pretensions, to know if it is for you or not and what you should expect in each phase that applies to CRM.